In the article, the author highlighted 2 main factors attributing to the success of new property launches. The 2 main factors are relative pricing and risk mitigation.

New launches with pricing that are more competitive than their contemporaries tend to be better received than those not so competitively priced.

Buyers are showing tendencies to buy projects that have perceived “risk mitigation” attributes such as freehold tenure, projects with future development in their districts and upcoming MRT stations also are doing better.